Hey, I’m Alex 👋, a 30-something year old WordPress developer originally from the vibrant city of Hamburg, Germany, and now proudly based in Copenhagen. For the past 12 years, I’ve been on a mission to push WordPress to its limits, optimizing for speed and performance.
I’m an unapologetic data nerd with a passion for precision that rivals German engineering (though I still occasionally long for the controlled chaos of a Danish queue). There’s nothing I love more than diving deep into performance metrics, running exhaustive tests, and emerging with actionable insights.
Why The Heck WordPress Benchmarks?
WP Benchmarks is my way of giving back to the WordPress community that has given me so much. It’s a place where I share insights and data to help others make informed decisions about their websites. Whether you’re just starting out or you’re a seasoned pro, I hope you’ll find something useful here.
Beyond WordPress
When I’m not running benchmarks, you can find me:
Searching for the perfect brew (and cycling there through urban jungles): I’m always on the hunt for the perfect cuppa and swapped Germany’s rainy streets for Copenhagens bike-friendly boulevards. Wave when you see me zipping through the city.
Vinyl treasure hunting: My record collection is my pride and joy. Here are my top 5 all-time favorite albums, Michael Jackson – Dangerous, Daft Punk – RAM, Phil Collins – But Seriously, Elton John – Goodbye YBR, Coldplay – A Rush of Blood to the Head
Tinkering with IoT: Our apartment is my smart home laboratory. Just don’t ask about the time I set off the whole streets alarm system with a buggy doorbell! 🤯
My Approach to Affiliate Links
For full disclosure, this site uses affiliate links. Here’s the deal:
- Affiliate links help keep this site running and the benchmarks coming.
- They never influence my ratings, reviews, or benchmarks. A slow theme is a slow theme, affiliate link or not.
- I often recommend products I don’t have affiliate links for, and I’m not afraid to criticize products I do have links for.
- My primary goal is providing honest, valuable information. The affiliate stuff is secondary.
💡 In short: I use affiliate links, but they don’t use me. Integrity first.
Let’s Connect!
Got a question or just want to chat about tech, music, or the best spots for a cuppa in Copenhagen? Drop me a line. I read every email and do my best to respond, even if it might take a bit (this is a side-project after all).